British potin coin design abstracted
over time
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Like Jaffé, I also illustrate here, some Celtic coins to illustrate a process, not of disintegration but of abstraction. Knowing what preceded it, the identity of what is depicted on the last coin is not difficult to determine, but if we only had the last coin various ideas might be suggested about what is depicted, especially on the reverse of the coin. Very few people would immediately say "a bull", they might think it to be some sort of altar or a chest. Identifying Celtic coin motifs without knowing anything of their design evolution has produced many rather daft interpretations of Coriosolite coins such as the lyre symbol being Halley's comet or the forelock of the head being an eye shown in an alternative perspective as if it were out of a Cezanne still life.
There can be two reasons for abstraction in ancient coin designs: first, the task of making the dies might be given to an accomplished artist who would come up with something we might call "artistic", or it could be given to a very ordinary smith more used to shoeing horses than producing great works of art. This apparently happened with the very smallest Athenian coins in the archaic period. Some of these are frequently mistaken for "barbaric imitations". It really depended on how much was to be invested in the task and had little to do with the state of the society at the time other than by saying that little expense was required or available for the job. The second reason is that a simple representation was all that was needed to convey the idea of the device. In the examples I illustrate, the top design would have still been familiar to those who produced and used the last design. Bit by bit, the design changes would have been understood quite easily. I have also seen times where a barbaric-looking design was assumed to have been at the very end of a sequence and this, too, is not always correct.
Celtic coin designs used a "visual language" and sometimes this tells us a lot about their iconography as while the Druids forbade the use of writing on religious matters, they had no such taboo on design. In fact, it seems to have been encouraged to instill a sense of mystery on the observer and those who could understand the symbols very easily were those who were of the Druid school. That understanding was also a sign of status.
Individual artists also brought their uniqueness to the task by developing their own "vocabularies" where designs might be unique but still recognizable as a version of a common icon. Again, this sort of thing only becomes easy for us to interpret if we are familiar with the evolution of the series which contains it. "Vocabulary" is a common term applied in modern art to the sort of shapes the artist commonly uses. You do not need a signature to spot the later work of Joan Miró or Picasso.
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